Pratone

Ceretti/Derossi/Red · Gufram · 1971

1971

YEAR OF ORIGIN · RADICAL ANTI-DESIGN

“A project that stems from an irreverent question.”

Detail of white marble with natural gray veins.

Guflac®
Green that doesn't exist.

An invented texture. Organic by nature, artificial by choice

INTUITION · 1971

A lawn.
To carry
in the house.

Ceretti, Derossi and Rosso weren't designing a sofa. They were planning a critique. To order, to form, to the good bourgeoisie that decorates with good taste and no courage. The answer was already in nature. Long polyurethane stems. A deliberately disproportionate lawn. Nothing else.

140

cm on the side

Black rectangular table with four wicker chairs and arc lamp with white rectangular base, seen from above.

SOLD OUT · VERY RARE

Not yes
produces
more.

Arco table lamp with white marble arch, circular marble base and white metal shade.

Metal table lamp with adjustable arm and flat round base.

Pratone

CERETTI/DEROSSI/ROSSO · GUFRAM
AUTHOR TEST · ORIGINAL EDITION

Buy Pratone

Two men in suits examine a large glowing globe above a black cylinder on a desk.

THE DESIGNER

Waxes,
Derossi &
Rosso

“Radical design doesn't decorate. It causes.”

Giorgio Ceretti, Pietro Derossi and Riccardo Rosso were among the most irreverent figures of Italian design in the Seventies. With Pratone, they delivered to the world an object that rejected any formal convention — not a session, but a manifesto. A lawn to inhabit, not to look at.